THE FELDMAN DECISION LAB

Know what’s at stake
before you commit.

See your decision differently in five minutes.
Pressure-test what you’re considering. Expose what you may be missing. Identify the question you should answer before you commit.

EXPLORE THE DECISION LIBRARY
No email required  ·  Private by default  ·  Built for consequential decisions
YOUR
DECISION
STRATEGY
REVENUE
CAPITAL
AI + TECHNOLOGY
OPERATIONS
LEADERSHIP
PARTNERSHIPS
FOUNDER
PEOPLE
PERSPECTIVE
SYSTEMS
OUTCOMES
—
A MORE
COMPLETE
PICTURE.
01 DECISION
02 STAKES
03 CONSEQUENCES
04 ASSUMPTION
05 PRESSURE TEST
06 SNAPSHOT
DISCOVERY 01

What are you trying to decide?

Choose a decision leaders actually wrestle with — or write your own. The more specific the decision, the more useful the pressure test.
~5 MINUTES
DISCOVERY 02 · THE STAKES

Make the decision real.

If you get this right, what could it be worth?

If you do nothing for six months, what happens?

How difficult would this be to undo?

EASY TO REVERSENEARLY IMPOSSIBLE
FIRST READ

DISCOVERY 03 · SECOND-ORDER EFFECTS

What else moves if you make this decision?

Most decisions don't stay inside the box where they started. Select the areas this decision will materially affect.
YOU MAY BE MISSING

DISCOVERY 04 · ASSUMPTION CHALLENGE

What must be true for this decision to work?

Every important decision rests on something you believe. Finish the sentence below.
This decision works if…

How do you know?

DECISION-CRITICAL ASSUMPTION

FELDMAN PRESSURE TEST

The question you haven't asked.

YOUR DECISION SNAPSHOT

You may not be deciding what you thought you were deciding.

A five-minute pressure test won't make the decision for you. It should make the decision clearer.

GO DEEPER

You just pressure-tested one decision in five minutes.

The Lab surfaced the stakes, the assumption underneath the decision, the consequences around it, and a question that could change how you proceed. For high-stakes decisions, Danny works directly with founders and leadership teams to challenge assumptions, expose blind spots, align stakeholders and structure the path forward.

PRESSURE-TEST THIS WITH DANNY →
DECISION LIBRARY

Decisions leaders actually face.